UI/UX redesign for a restaurant rewards app
Onboarding and account features for the Simply Wrapps mobile restaurant rewards mobile app.
Simply Wrapps mobile app
Earn points and cashback with each meal purchased
The Simply Wrapps app allows users to:
- View account QR
- View collected Bonus points and point collection history
- See latest promotions and restaurant product launches
Introduction screens
The app’s initial introduction screens inform users of key features, setting a friendly tone for the rest of the app.
The color purple, a core element of Simply Wrapp’s brand identity, is predominantly featured as a statement color in the user interface. Additionally, the use of a chalkboard-style font brings a nostalgic touch, reminiscent of the chalkboard menus used in our physical stores.
Before
- The app’s homepage is a newsfeed of articles and promotional banners.
- No clear indication of the app’s core cashback features.
- Customer’s account page can only be accessed through sidebar menu, and is not immediately visible from the homepage.
After
- Introduction screens are created to inform users of core features, setting a friendly tone for the rest of the app.
- Features and tools are clearly defined on the homepage, keeping the user task-focused.
- Points bonus usage is demonstrated in a step-by-step manner for users to follow through.
